A journey of

Self-Branding

“Your style is the visual language of your identity, and every piece you wear, your posture and your aura is a message from your personal brand—telling the world who you are, what you stand for, and where you’re going.”

About Style & Design is a platform dedicated to helping women discover and redefine their true style identity. With a unique blend of branding techniques, design, self-awareness and personal styling knowledge, AS&D consults and empowers women of all age, size and budget to embrace their authentic selves through style and own their personal and authentic style signature! AS&D motivates women to align their outer style with their inner truth. It’s about confidence, self-expression, and loving your authentic self.

Ηello there!

I’m Sophia Georgopoulou an awarded brand identity designer and creative director from Athens GR with a worldwide clientele for nearly 2 decades. Blending my expertise and deep understanding in creating brands and visual identities with my love for fashion, self-expression and personal growth, I embarked on a self-discovery journey to #findingSophia in studying personal styling.

About Style & Design was born from this on-going journey.

Through my work as a brand identity designer, my ultimate desire and my goal is to constantly inspire people by providing them with premium quality design solutions, make them smile and try to make them see things in a different perspective.

Through personal style consulting, using branding tools and principles, I aim to help women:

Rediscover themselves, refine and shape their personal brand by working with them to identify their core brand values and translating them into their wardrobe.

Get consulting on colour schemes, styles, and cuts that align with their brand’s messaging and ensure they communicate the right persona.

Find their unique style identity that truly reflects them based on their mission to the world.

Celebrate who they already are at their core with confidence and individuality shining through every choice and decision they make in their lives.

The journey I follow

The steps to your True Style Identity

01. Discover

Begin your journey to uncover your authentic style. Explore what makes you unique—your preferences, personality, energy, dreams and aspirations. This step is about self-reflection and recognizing the elements that resonate with your true self.

02. Embrace

Step into your confidence as you refine and own your style. Learn to curate a wardrobe that aligns with your values, personality and lifestyle, blending authenticity with practicality. It’s about integrating what you love into how you live.

03. Celebrate

Let your confidence shine as you showcase your transformation and inspire others. This step is all about celebrating your individuality and the freedom of being unapologetically YOU.

Lets work together!

Start Your Style Transformation!

DISCOVER your Style | Brand Essentials (who, what, why)

2 personal styling online 1:1 sessions + A Tailor made Style guide to dressing yourself based on your personality, energy and style type!

The sessions include:

Detailed Personality Discovery, Skin Color, Aura & Body shape Analysis (I help you understand which colors and shapes suits you best based on your body, skin and energy to create a strong impact!), Personal goals analysis, a color palette with the colors that suit you best, proposed clothes lines that suit you best!

We work together on your needs, your fears, your assets, your habits, your everyday life, we discover the style that describes you best and I help you embrace your personality through your overall image, based on all the findings of this process!

What you get:

A Tailor Made Lookbook & Style guide with notes to dressing your shape, based on your personality, energy, color & shape analysis and based on your style type that we will find together in the Discovery session. It also includes extra personalized expert tips & tricks to look more amazing, for extra body flattering, make-up and hair recommendations, and a mood board of outfits of inspirational images that will set a direction for your personal Style Signature!

EMBRACE your Style | Personal Style Upgrade & Wardrobe Makeover!

Online/in person Athens area only | 2 +1 personal styling online 1:1 sessions + A Tailor made Style Signature guide of combinations with your own clothes but in a new exciting way based on your personality, energy and style type!

If you want to discover your authentic style in depth that matches your personality, you struggle of letting go of old clothes that no longer fit you or describe who you are now, you struggle of combining your clothes together or you need help creating outfits from your clothes that gives you a headache, I can help!

The sessions include:

Detailed Personality & Energy Discovery, Skin Color & Body shape Analysis and Consultation Tips on organizing your closet in a fun and practical way (…and make more space!)

Then, you send me all your clothes in your wardrobe in photos with guidance I will send you via email, and I will help you create a closet you’ll LOVE! I encourage you to face your fears, we will go through every piece that you have, I help you organize your clothes in a more practical way. We will make together combinations with the clothes you already have but in new, unexpected and creative ways that flatter you more!

What you get:

A Tailor-Made Signature Style guide with a curated wardrobe, style tips and combinations with the clothes and accessories you already have. I help you create outfits with your clothes that look good on you in real life and for different occasions, so you stop wasting money on disappointing clothes and built a closet that makes you smile and saves you money!

After our sessions together, you should be able to wear all the clothes in your wardrobe, even the ones that you have struggle letting go! And you will be strong enough to say goodbye to your old clothes that don’t serve you anymore.

CELEBRATE your Style | Online Personalized Style Selections

We discover together potential needs, and we can make a list of items for you to buy that reflect your taste and personality and your message to the world considering your lifestyle.

01. A mini–Capsule Collection with 10 pieces

A Tailor-Made look book of 10 pieces to add to your existing wardrobe (that create more than 25+ outfits).

The pieces will be hand-picked for you and will be selected to meet your needs and budget. You will receive ready-2-buy links in recommended sizes to shop online. Also, you will get a mood board of some selected combinations of outfits from the proposed Collection, so you know exactly how to put the collection together and how to wear each piece.

02. A Smart Capsule Collection with 20-25 pieces

A AS&D Tailor Made look book of 20-25 pieces to add to your wardrobe (that create more than 50+ outfits).
The pieces will be hand-picked for you and will be selected to meet your needs. You will receive ready-2-buy links in recommended sizes to shop online. Also, you will get a mood board of some selected combinations of outfits from the proposed Collection, so you know exactly how to put the collection together and how to wear each piece.

in person Athens area only